Curtin University

Curtin University

Bachelor of Commerce in Public Relations

The Bachelor of Commerce in Public Relations in Communication and Media is offered by Curtin University.

Program Length: 3 YEARS.

Public relations professionals may provide advice to management and decision makers at the highest level, and work closely with employees, governments, the community and the media.

Public relations is about managing communication, reputation and relationships for organisations and governments. It involves attracting and retaining the support of employees, investors, communities, customers and other stakeholders critical to success.

This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary decision-makers.

You will learn how the digital environment has affected communication and discuss the practice of ethical communication, issues and crisis management in local, national and international situations.



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