University of Technology Sydney

University of Technology Sydney

Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation

The Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation in Design is offered by University of Technology Sydney.

Program Length: 4 YEARS.

Subjects: 35.

The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

Teaching centres on design studios that integrate practice-oriented learning through tasks that parallel the processes which professionals undertake in industry. A combination of interdisciplinary subjects, industry projects, internships, competitions and international studios develop flexibility and confidence in working across the diverse environments that constitute contemporary design practice. Students are required to undertake the Professional Experience Program that includes a mandatory 160-hour industry work placement.

The course aims to support and foster a creative and explorative attitude towards the design process, where research and practice are consolidated in design outcomes. It cultivates a collaborative and global vision of design. Through a variety of interdisciplinary subjects, industry projects and international studios, students develop the flexibility and confidence to work in the divergent and novel environments of contemporary visual communication practice.Throughout the degree students progress through studies and skills development in the areas of form, content, context and concept. First year introduces the key formal concerns of visual communication including image, typography, composition and hierarchy. Second-year subjects engage more closely with content and the interdependencies of form and content. A contextual understanding of design as an outwardly focused activity is developed in third year, with closer studies of audience, society, ethics and industry.



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