University of Technology Sydney

University of Technology Sydney

Graduate Diploma in Strategic Communication

The Graduate Diploma in Strategic Communication in Communication and Media is offered by University of Technology Sydney.

Program Length: 1 YEAR.

Subjects: 8.

The Graduate Diploma of Strategic Communication is a new postgraduate course that provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, organisational or marketing communication, advertising or public relations, and for communication professionals seeking to advance their career. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Graduate Diploma of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.

Graduates of this course obtain:

  • advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
  • the capability to synthesise communication theory and practice
  • the capability to develop communication strategy informed by research and analysis
  • a sensitivity to ethical and legal issues related to media and communication
  • a sensitivity to inclusiveness, equity and social justice
  • the capacity to develop communication strategies that reflect intercultural and global perspectives, and
  • practical skills to apply strategic communication to address challenges and problems.



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